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A question about tweet style

September 11, 2011 Leave a comment Go to comments

Is this a strong tweet?

@maddow: Brilliant visualization of a hard-to-grasp, important thing: http://is.gd/hX6sQd

Well, as a reader I have no idea what the link offers, and I resist that in a blog posting or a tweet. But if this next tweet’s link is correct…

The promise you make and keep: a brief theory of web publishing. http://is.gd/iiTBa9

…then a writer who makes a strong promise to an audience and delivers on that promise over time may not need to say more than @maddow has said here because readers know what they can expect from a trusted writer:

@maddow: Brilliant visualization of a hard-to-grasp, important thing: http://is.gd/hX6sQd

But a writer who is still shaping an identity or purpose or project will not have established a clear promise that an audience has heard and accepted, and for that audience a tweet like @maddow’s would probably be too skimpy, too much of a tease.

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